THRIVE MARKET: PACKAGING DESIGN

Rebranded packaging for Thrive Market’s private label of 800+ skus with key objectives: be engaging, iconic and counter-worthy. Using shapes and colors inspired by the product, we designed patterns within each subcategory, paired-down font families and created strategic hierarchy that would allow for an easy-to-navigate, member-forward online shopping experience.

Led the first collab between Thrive Market and Lesser Evil, infusing both brands into packaging across a line of popcorn.